Handbuch Vertriebsmanagement : Strategie - Führung - Informationsmanagement - CRM
Christian Homburg ... (Hrsg.)
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Other Persons: | Homburg, Christian (ed.) ; Wieseke, Jan (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Vertrieb | Physical distribution | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Personalmanagement | Human Resource Management | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 587 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8349-1977-2 ; 978-3-8349-1977-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009239584