Extent:
739 S.
Ill., graph. Darst.
260 mm x 184 mm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Handbuch ; Handbook
Language: German
Notes:
Literaturverz. S. 727 - 729
ISBN: 3-636-03082-5 ; 978-3-636-03082-5
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003456602