Handbuch Werbeforschung
Year of publication: |
[2016]
|
---|---|
Other Persons: | Siegert, Gabriele (ed.) ; Wirth, Werner (ed.) ; Weber, Patrick (ed.) ; Lischka, Juliane A. (ed.) |
Institutions: | Springer Fachmedien Wiesbaden (publisher) |
Publisher: |
Wiesbaden : Springer VS |
Subject: | Werbung | Advertising | Kommunikationswissenschaft | Communication science | Werbeforschung | Lehrbuch |
Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
Extent: | 772 Seiten Diagramme 249 mm x 178 mm |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
Language: | German |
Notes: | Enthält Literaturangaben |
ISBN: | 3-531-17426-6 ; 978-3-531-17426-6 ; 978-3-531-18916-1 |
Other identifiers: | 10.1007/978-3-531-18916-1 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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