Handels-Marketing : Entstehung, Aufgabe, Instrumente
von Wolfgang Oehme
| Year of publication: |
1992 ; 2., neubearb. und erw. Aufl
|
|---|---|
| Authors: | Oehme, Wolfgang |
| Other Persons: | Oehme, Wolfgang (contributor) |
| Publisher: |
München : Vahlen |
| Subject: | Handelsmanagement | Retail management | Marketing | Theorie | Theory | Handelsbetrieb | Handel |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XV, 493 S graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [471] - 475 |
| ISBN: | 3-8006-1567-3 |
| Classification: | Handel ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000088284