Handelsmarken und Retail Brands : Einfluss ausgewählter Handelsmarkenstrategien auf die Markenstärke des Händlers im deutschen Lebensmitteleinzelhandel
Frederik Böttcher
| Year of publication: |
2012
|
|---|---|
| Authors: | Böttcher, Frederik |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Handelsmarketing | Retail marketing | Handelsmarke | Store brand | Markenführung | Brand management | Markenimage | Brand image | Lebensmitteleinzelhandel | Food retailing | Deutschland | Germany | Markenpolitik | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXV, 196 S., S. XXVIII-LXXX Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Strategisches Marketingmanagement. - Berlin : Peter Lang, ISSN 1860-062X, ZDB-ID 2212220-5. - Vol. 22 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Oestrich-Winkel, European Business School, Univ., Diss., 2012 |
| ISBN: | 978-3-631-63439-4 ; 3-631-63439-0 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013437545