Handelsmarketing im Lebensmitteleinzelhandel : Chancen und Risiken des Sortimentsmanagements
Lars Müller
| Year of publication: |
2009 ; 1. Aufl.
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|---|---|
| Authors: | Müller, Lars |
| Publisher: |
Hamburg : Igel |
| Subject: | Lebensmitteleinzelhandel | Marketing | Sortimentsverbund | Risikoanalyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | IV, 103 S. : graph. Darst 210 mm x 148 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-86815-187-9 |
| Classification: | Marketing ; Handel |
| Source: |
Persistent link: https://www.econbiz.de/10004937448