Handelsmarketing
Lothar Müller-Hagedorn
| Year of publication: |
2002 ; 3., vollst. überarb. und erw. Aufl
|
|---|---|
| Authors: | Müller-Hagedorn, Lothar |
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Handelsmarketing | Retail marketing | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Handelsbetrieb | Marketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XII, 388 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 357 - 384 |
| ISBN: | 3-17-017065-1 |
| Classification: | Marketing ; Betriebswirtschaft: Sonstiges ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001577196