Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Year of publication: |
2019
|
---|---|
Authors: | Hüttl-Maack, Verena ; Pick, Doreén ; Gierl, Heribert |
Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 13.2019, 4, p. 689-723
|
Subject: | Failure-susceptible products | Improper product handling | Consumer instructions | Handle-with-care warning | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Frühwarnsystem | Early warning system | USA | United States |
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