Handling consumer messages on social networking sites : customer service or privacy infringement?
Year of publication: |
2018
|
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Authors: | Demmers, Joris ; Dolen, Willemijn M. van ; Weltevreden, Jesse W. J. |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 22.2018, 1, p. 8-35
|
Subject: | Consumer complaints | consumer messages | customer service | eWOM | online privacy | online service | SNS | social network sites | Datenschutz | Data protection | Internet | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Beschwerdemanagement | Complaint management |
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