Handshake-Marketing & Customer-Value : die neuen Aktiva des Wandels
Friedhelm Lammoth
| Year of publication: |
1998 ; 2. Aufl.
|
|---|---|
| Authors: | Lammoth, Friedhelm |
| Publisher: |
Ettlingen : IM, Marketing-Forum |
| Subject: | Mass Customization |
| Extent: | 50 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 3-930047-24-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004362376