"Hanging around with people" : ethnography in marketing research and intelligence gathering
Year of publication: |
2011
|
---|---|
Authors: | Boddy, Clive R. |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 2, p. 151-163
|
Subject: | Anthropologie | Anthropology | Verhalten | Behaviour | Dienstleistungsqualität | Service quality | Marktforschung | Market research | Großbritannien | United Kingdom | Australien | Australia |
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