Happen to be fashionable? : new practice creation through the sequence of multiple actors

Yuki Yamauchi; Takahiro Endo

In contrast to previous research, this paper illustrates a process in which institutional entrepreneurs play less significant roles in creating a new practice. We drew on a historical case study that deals with the emergence of a new practice of emphasizing fashionable design of a type of clothing known as meisen. In the historical case study, multiple actors played distinctive and essential roles, which, as a whole, led to the creation of a new practice

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Year of publication:	2010-06
Authors:	Yamauchi, Yuki ; Endo, Takahiro
Publisher:	Kunitachi : Graduate School of Commerce and Management Center for Japanese Business Sutdies, Hitotsubashi University
Subject:	Bekleidung \| Clothing \| Produktgestaltung \| Product design \| Mode \| Fashion \| Geschichte \| History \| Japan

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Extent:	Online-Ressource (326 Kb)
Series:	Working papers / Center for Japanese Business Studies. - Kunitachi, ZDB-ID 2491923-8. - Vol. 115
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature
Language:	English
Notes:	Working paper ; No. 115 Systemvoraussetzungen: Acrobat Reader English
Other identifiers:	hdl:10086/18566 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10008696696