Happiness, altruism and the Prius effect : how do they influence consumer attitudes towards environmentally responsible clothing?
Year of publication: |
2017
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Authors: | Reimers, Vaughan ; Magnuson, Bryce ; Chao, Fred |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 1, p. 115-132
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Subject: | Self-concept | Consumer attitudes | Social responsibility | Segmentation | Self-esteem | Environmental concern | Environmental responsibility | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Corporate Social Responsibility | Corporate social responsibility | Altruismus | Altruism | Umweltschutz | Environmental protection | Meinung | Opinion |
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