Happiness for sale : do experiential purchases make consumers happier than material purchases?
Leonardo Nicolao; Julie R. Irwin; Joseph K. Goodman
| Year of publication: |
2009
|
|---|---|
| Authors: | Nicolao, Leonardo ; Irwin, Julie R. ; Goodman, Joseph K. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 2, p. 188-198
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Immaterielle Güter | Intangible goods | Konsumgüter | Consumer goods | Kundenservice | Customer service | Zufriedenheit | Satisfaction | USA | United States |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003880176