Harnessing romance : the effect of exposure to romance-themed attractions on tourists’ impulsive buying
Year of publication: |
2023
|
---|---|
Authors: | Luo, Xiaoyan ; Wan, Lisa C. ; Liu, Xing |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 96.2023, p. 1-11
|
Subject: | Color | Impulsive buying | Perception of personal control | Romantic theme | Storytelling | Tourist attractions | Konsumentenverhalten | Consumer behaviour | Emotion | Urlaubsverhalten | Holiday behaviour | Persönlichkeitspsychologie | Personality psychology | Wahrnehmung | Perception | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism |
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