Harnessing social media business affordances for internationalisation : multiple case study of small and medium-sized enterprises
Heini Vanninen, Joel Mero, Charmaine Glavas
| Year of publication: |
2022
|
|---|---|
| Authors: | Vanninen, Heini ; Mero, Joel ; Glavas, Charmaine |
| Published in: |
International journal of export marketing : IJExportM. - Olney, Bucks : Inderscience Publishers, ISSN 2059-0903, ZDB-ID 2858136-2. - Vol. 5.2022, 2, p. 141-162
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| Subject: | social media | digital technologies | affordance theory | digital marketing | internationalisation | small and medium-sized enterprises | SMEs | Social Web | Social web | KMU | SME | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEXPORTM.2022.128742 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310075