Harnessing social media platforms to measure customer-based hotel brand equity
Luis Callarisa; Javier Sánchez García; John Cardiff; Alexandra Roshchina
Year of publication: |
2012
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Authors: | Callarisa, Luis ; García, Javier Sánchez ; Cardiff, John ; Roshchina, Alexandra |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 26727109. - Vol. 4.2012, p. 73-79
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