Harnessing social media strategies
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Effective marketing is no longer an option for sports and entertainment venue (SEV) managers; it is a necessity. More and more venues are taking on the role and associated risks of promoting or co‐promoting events. And, according to industry experts, the world's largest booking agencies are looking for venues with a highly competent staff to fulfill an integrated marketing strategy that includes the resources of the talent, the promoter, and the venue. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Year of publication: |
2012
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 28.2012, 6, p. 11-13
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Social networks | Social media | Strategies | Sporting events | Entertainment | United States of America |
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