Harvard business review on increasing customer loyalty
| Year of publication: |
c 2011 ; [Reprint]
|
|---|---|
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 221 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Enth. 9 Beitr. Aus: Harvard business review Nebent.: Increasing customer loyalty Nebent.: HBR on increasing customer loyalty |
| ISBN: | 978-1-4221-6252-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127920