Harvesting past research : use databases to develop a predictive category model for product development
Year of publication: |
2007
|
---|---|
Authors: | Helgeson, Neil ; Fentress, Jack ; Lervoog, Bruce |
Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 158-167
|
Subject: | Innovation | IT-gestütztes Marketing | Computer-assisted marketing | Qualitative Methode | Qualitative method | Theorie | Theory |
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