Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Year of publication: |
2015
|
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Authors: | Dawes, John ; Meyer-Waarden, Lars ; Driesener, Carl |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 2, p. 425-432
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Subject: | Brand loyalty | Repeat-purchase | Consumer panel data | Dirichlet model | Polarization index | USA | United States | Konsumentenverhalten | Consumer behaviour | Markentreue | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Panel | Panel study |
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