Has Country of Origin Labeling Influenced Salmon Consumption?

Country-of-Origin Labeling (COOL) legislation for fish and shellfish was passed as part of the Farm Security and Rural Investment Act of 2002. Farm-raised and wild-caught seafood items caught after December 4, 2004, began COOL in April 4, 2005. COOL requires retailers to display the country of origin on seafood. Using a nonlinear AIDS model the demand for 3 salmon products was estimate--precooked, uncooked fresh, and uncooked frozen. COOL had no significant impact on consumer demand for the three products. The 3 salmon products were all found to be inelastic, but uncooked fresh was found to be more price sensitive than precooked and uncooked frozen salmon.