If it has lots of bells and whistles, it must be the best : how maximizers and satisficers evaluate feature-rich versus feature-poor products
Year of publication: |
December 2017
|
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Authors: | Brannon, Daniel C. ; Soltwisch, Brandon W. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 4, p. 651-662
|
Subject: | Maximizers | Satisficers | Signaling | Features | Status | Decision making | Signalling | Entscheidung | Decision | USA | United States | Experiment | Theorie | Theory |
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