Extent:
Online-Ressource (XI, 232 p, online resource)
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Description based upon print version of record
Contents; Introduction; Chapter 1: The Creative Mindset; All Roads Lead to Home; Common Ground; We Are Legion; Creatives Just Wanna Have Fun; Artistic Idealism; Patron Saints; Charting a Course; Chapter 2: This Is Business; Death and Taxes; Marketing Mischief; People Skills; Opportunities; Being Discovered; Venues; Merchants and Merchandising; Advertising; Corporate Gigs; Teaching; Speaking; Perspective; Chapter 3: Becoming Self-Sufficient; Choose Your Discomfort; Hire an Expert; Reality Check; Managing Expectations; The Long Game; Know Thyself; Get Smart; Chapter 4: What Do You Want?
What Is Success ?Understanding Your Need for Validation; Working for a Living; How Much Is Enough?; The Perfect Gig; How Badly Do You Want It?; You Gotta Believe; Chapter 5: Think Like a Start-Up; You Are the Product; Tech Start-Ups Are a Great Example; Tech Start-Ups Are a Terrible Example; Business Plans; Help Wanted; Hired Guns; Small Business; Master Your Mindset; Chapter 6: Image Building; Your First Hurdle Is You; Avoid the Cult of Ego; Rejection Is Part of the Game; Be Who You Want to Be; Learn the Language; Understanding Touch Points; Emulate Success; Fake It'Til You Make It
Chapter 7: Spreading the WordThe Attention Business; The Internet Is Not Life; Explore Your Options; Understand Your Business Model; Know Yourself; Know Your Customers; The Buddy System; Chapter 8: Going the Distance; Life Is Long; Lend a Hand; See the Entire Show; Avoiding Displacement; People Power; The Benefits of Benevolence; Chapter 9: The Power Behind the Throne; The Pyramid Effect; Virtual Power; Worker Bees; R-E-S-P-E-C-T; Motivation Matters; Get a Grip; They're Everywhere; Chapter 10: Paying the Bills; Being Discovered; Venues; Agents and Unions; Merchants and Merchandising
AdvertisingTeaching; Corporate Opportunities; Business Considerations; Mix and Match; Chapter 11: Taking Care of Business; Protect Your Future; Boring Business Stuff; Your Home Office; Trust No One; Get Educated; Chapter 12: Your Personal Style; Tell Them What They Want to Hear; Level Management; Track It; Track What?; Ebb and Flow; You Can Do It; Index; About the Author; Acknowledgments; Other Apress Business Titles You Will Find Useful
ISBN: 978-1-4302-6101-8 ; 978-1-4302-6100-1
Other identifiers:
10.1007/978-1-4302-6101-8 [DOI]
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014017155