Have "millennials" embraced digital advertising as they have embraced digital media?
Faruk Tanyel, Elnora W. Stuart, and Jan Griffin
| Year of publication: |
2013
|
|---|---|
| Authors: | Tanyel, Faruk ; Stuart, Elnora W. ; Griffin, Jan |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 5, p. 652-673
|
| Subject: | advertising ethics | Millennials | internet advertising | Online-Marketing | Internet marketing | Werbung | Advertising | Digitale Medien | Digital media | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233242