Have multi-retailer loyalty programs changed the marketing landscape : what are the critical issues for marketing managers and researcher?
David Midgley ; Sharat K. Mathur
| Year of publication: |
1996
|
|---|---|
| Authors: | Midgley, David F. ; Mathur, Sharat K. |
| Publisher: |
[Sydney] |
| Extent: | 45 S |
|---|---|
| Series: | Working paper series. - Sydney, NSW : [Australian Graduate School of Management, the University of New South Wales], ZDB-ID 2949335-3. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86274-299-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000948410