Have we a decline in advertising appropriations?
Year of publication: |
1959
|
---|---|
Authors: | Myers, Kenneth H. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 23.1959, 4, p. 370-375
|
Subject: | Marktwerbung | Vereinigte Staaten |
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