Have your cake and eat it too : how invoking post-purchase hyperopia mitigates impulse purchase regret
Year of publication: |
2021
|
---|---|
Authors: | Grigsby, Jamie L. ; Jewell, Robert D. ; Campbell, Colin L. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 1, p. 75-89
|
Subject: | Impulse purchasing | Hyperopia | Regret | Justification |
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