Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products
| Year of publication: |
2013
|
|---|---|
| Authors: | Goodman, Joseph K ; Irmak, Caglar |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 1, p. 44-54
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