Headquarters to subsidiary transfer effects on marketing strategy exploitation
Year of publication: |
2014
|
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Authors: | Schleimer, Stephanie C. ; Coote, Leonhard V. ; Riege, Andreas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 307-315
|
Subject: | Marketing strategy exploitation | Survey research | Structural equation modeling | Transfer effects | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | USA | United States | Ausländische Tochtergesellschaft | Foreign subsidiary | Strategisches Management | Strategic management | Wissenstransfer | Knowledge transfer | Unternehmenszentrale | Corporate headquarters |
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