Health advertising in the digital age : future trends and challenges
Year of publication: |
2017
|
---|---|
Authors: | Mackey, Tim K. ; Liang, Bryan A. |
Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 398-417
|
Subject: | Gesundheitsmarketing | Health care marketing | Social Web | Social web | Branchenentwicklung | Sector development | Pharmaindustrie | Pharmaceutical industry | USA | United States | 2005-2009 |
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