Health buzz at school : evaluations of a statewide teen health campaign
Year of publication: |
April-June 2018
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Authors: | Wang, Ming ; Struthers, Amy |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 35.2018, 2, p. 151-166
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Subject: | buzz campaign | social marketing | obesity | teen wellness | Social Marketing | Social marketing | Jugendliche | Youth | Körpergewicht | Body weight | Gesundheit | Health | Gesundheitsvorsorge | Preventive care | Konsumentenverhalten | Consumer behaviour | Gesundheitsrisiko | Health risk | Virales Marketing | Viral marketing |
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