Health-care product advertising: The influences of message framing and perceived product characteristics
Year of publication: |
2007
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Authors: | Chang, Chun-Tuan |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 24.2007, 2, p. 143-170
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