Health-related ad information and health motivation effects on product evaluations
Year of publication: |
2014
|
---|---|
Authors: | Chrysochou, Polymeros ; Grunert, Klaus G. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1209-1217
|
Subject: | Food advertisements | Imagery | Health claims | Nutrition claims | Process claims | Health motivation | Gesundheit | Health | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Lebensmittel | Food | Ernährung | Nutrition | Produktinformation | Product information | Werbewirkung | Advertising effects | Ernährungsverhalten | Eating habit |
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