Health-taste trade-off in consumer decision-making for functional foods
Year of publication: |
2023
|
---|---|
Authors: | Pahwa, Raunak ; Arora, Sapna ; Kaur, Samandeep |
Published in: |
Technology, management and business : evolving perspectives. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80455-520-0. - 2023, p. 127-141
|
Subject: | Functional foods | consumer perception | health | taste | quality | purchaseintent | Konsumentenverhalten | Consumer behaviour | Funktionelle Lebensmittel | Functional food | Japan | Gesundheit | Health | Produktqualität | Product quality | Lebensmittel | Food |
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