Heard It Through the Grapevine! How Peer-to-Peer Interaction Affects Customer Experience and Word-of-Mouth Intention in Different Service Environments : A Bayesian Approach
Year of publication: |
2017
|
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Authors: | Siqueira, Ribamar ; ter Horst, Enrique ; Molina, German ; Losada, Mauricio ; Amado Mateus, Marelby |
Publisher: |
[S.l.] : SSRN |
Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Bayes-Statistik | Bayesian inference |
Extent: | 1 Online-Ressource (45 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 12, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.3069933 [DOI] |
Classification: | M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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