Hearing the hearing-impaired customer : applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market
Year of publication: |
2011
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Authors: | Kavanagh, Michael J. ; Walther, Beat ; Nicolai, Jochen |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 11.2011, 1, p. 17-25
|
Subject: | Innovation | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration |
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