Heart rate variability in marketing research : a systematic review and methodological perspectives
Year of publication: |
2023
|
---|---|
Authors: | Kakaria, Shobhit ; Bigné Alcañiz, J. Enrique ; Catrambone, Vincenzo ; Valenza, Gaetano |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 1, p. 190-208
|
Subject: | bibliometric analysis | biometric | consumer neuroscience | heart rate variability | marketing research | systematic review |
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