Heart versus mind : the functions of emotional and cognitive loyalty
Year of publication: |
2010
|
---|---|
Authors: | Härtel, Charmine E. J. ; Russel-Bennett, Rebekah |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 1, p. 1-7
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Emotion | Kognition | Cognition | Australien | Australia |
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