Hedging your bets and assessing the outcome
Year of publication: |
2007
|
---|---|
Authors: | Grant, Susan Jung ; Xie, Ying |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 3, p. 516-524
|
Subject: | Hedging | Experiment | Theorie | Theory |
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