Hedonic and Utilitarian Orientation towards the Purchase Intention of Laptop; the Mediating Effect of Information Quality. An Empirical Study of Ghana
Year of publication: |
2020
|
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Authors: | Qiang, Mei |
Other Persons: | Kwabena, Gyamfi-Yeboah (contributor) ; Wenyuan, Li (contributor) ; Ali Qalati, Sikander (contributor) ; Erusalkina, Daria (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Ghana |
Extent: | 1 Online-Ressource (16 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management (IJM), 10 (6), 2019, pp. 198–213 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 2019 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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