Hedonic motivations and the effectiveness of risk perceptions-oriented revenue management policies
Year of publication: |
2012
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Authors: | Schwartz, Zvi ; Chen, Chih-chien |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 36.2012, 2, p. 232-250
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Subject: | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Revenue-Management | Revenue management | Hotellerie | Hotel industry |
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