(Hedonic) shopping will find a way : the COVID-19 pandemic and its impact on consumer behavior
Year of publication: |
2021
|
---|---|
Authors: | Gröppel-Klein, Andrea ; Kirsch, Kenya-Maria ; Spilski, Anja |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 43.2021, 1/2, p. 95-108
|
Subject: | Life Changed | COVID-19 Pandemic | Experience Orientation | Online Shopping | Konsumentenverhalten | Consumer behaviour | Coronavirus | Online-Handel | Online retailing | Wirkungsanalyse | Impact assessment |
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