Hegemony in asymmetric customer-supplier relationships
Year of publication: |
2020
|
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Authors: | Johnsen, Rhona E. ; Lacoste, Sylvie ; Meehan, Joanne |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 63-75
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Subject: | Asymmetric relationships | Customer | Hegemony | Power | Supplier | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Großmacht | Great powers | Internationale Wirtschaftsbeziehungen | International economic relations |
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