Helpful hypocrisy? : investigating "double-talk" and irony in CSR marketing communications
Year of publication: |
2020
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Authors: | Glozer, Sarah ; Morsing, Mette |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 114.2020, p. 363-375
|
Subject: | CSR communication | CSR consumption | Humor | Hypocrisy | Irony | Marketing | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Marketingmanagement | Marketing management |
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