Helping Dwight : how gamification can improve CSR communication effectiveness?
Filip Wójcik
Purpose The main purpose of this study is to check the potential impact of gamification on communicating CSR issues. Design/methodology/approach The examination was conducted concerning the correlations between income/education level and communication effectiveness with and without gamification application. For the need of this study the survey was prepared, containing inter alia narration resting on helping Dwight to deal with the problems with adjusting to work environment, the problem often avoided in corporate social responsibility (CSR) communication research, especially gamified. Findings Findings show that gamification can help in this area, but depending on the author's goal (spreading the news is the most relevant one). Originality/value Although the gamification gained substantial interest over the last decade, the results of applying the same into CSR communication are still very rare.
Year of publication: |
2023
|
---|---|
Authors: | Wójcik, Filip |
Published in: |
Central European Management Journal. - [Leeds, England] : Emerald Publishing Limited, ISSN 2658-2430, ZDB-ID 3072761-3. - Vol. 31.2023, 3, p. 405-415
|
Subject: | Corporate social responsibility | CSR communication | Gamification | Sustainability | Corporate Social Responsibility | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Stakeholder |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Simon, Jelena, (2019)
-
Scandelius, Christina, (2016)
-
The serious and the mundane : reflections on gamified CSR communication
Trittin-Ulbrich, Hannah, (2019)
- More ...
Similar items by person