Helping others or oneself : how direction of comparison affects prosocial behavior
Year of publication: |
October 2016
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Authors: | Schlosser, Ann E. ; Levy, Eric |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 4, p. 461-473
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Subject: | Direction of comparison | Downward comparisons | Upward comparisons | Charitable appeals | Helping behavior | Social comparisons | Vergleich | Comparison | Soziales Verhalten | Social behaviour | Experiment | Verhalten | Behaviour | Altruismus | Altruism | Arbeitsverhalten | Work behaviour |
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