Herd behavior in social media : the role of Facebook likes, strength of ties, and expertise
Year of publication: |
2020
|
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Authors: | Mattke, Jens ; Maier, Christian ; Reis, Lea ; Weitzel, Tim |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 8, p. 1-16
|
Subject: | Social media advertising | Social networking sites | Fuzzy set qualitative comparative analysis (fsQCA) | Herd behavior | Strengths of ties | Click-through | View-through | Social Web | Social web | Online-Marketing | Internet marketing | Herdenverhalten | Herding | Soziales Netzwerk | Social network | Fuzzy-Set-Theorie | Fuzzy sets |
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