Herding in online product choice
| Year of publication: |
2006
|
|---|---|
| Authors: | Huang, Jen-Hung ; Chen, Yi-Fen |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 23.2006, 5, p. 413-428
|