Herding the influencers for investment decisions: millennials bust the gender stereotype
Year of publication: |
2024
|
---|---|
Authors: | Gupta, Poornima ; Goyal, Preeti |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 29.2024, 2, p. 229-241
|
Subject: | Herding | Influencers | Financial decision making | Millennials | Gender | Herdenverhalten | Geschlecht | Anlageverhalten | Behavioural finance | Investitionsentscheidung | Investment decision | Altersgruppe | Age group | Experiment | Junge Erwachsene | Young adults | Deutschland | Germany |
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